Pete Wicks has become one of Britain’s most recognizable reality TV stars since joining The Only Way Is Essex back in 2015. Fans across the UK constantly wonder about Pete Wicks net worth and whether this tattooed heartthrob has built a fortune from his television career. Moreover, his recent appearance on Strictly Come Dancing has sparked fresh interest in his finances.
The British television personality earns money through multiple channels beyond just appearing on TOWIE. From podcasting success to brand endorsements and UK deals, Pete Wicks has diversified his income streams significantly. Consequently, understanding his true financial status requires examining all revenue sources, including social media influencer income and various business ventures he’s launched recently.
Who Is Pete Wicks?
Pete Wicks remains a household name throughout Britain, particularly among reality TV enthusiasts. Before diving into Pete Wicks net worth details, let’s examine who this charismatic personality actually is.
Quick Facts About Pete Wicks
| Category | Details |
|---|---|
| Full Name | Peter Wicks |
| Date of Birth | November 1, 1988 |
| Age | 37 years old (as of 2026) |
| Birthplace | Harlow, Essex, England |
| Occupation | TV Personality, Podcaster, Author, Radio Host |
| Famous For | The Only Way Is Essex (TOWIE) |
| Years Active | 2015 – Present |
| Instagram Followers | 1.7 million+ |
| Relationship Status | Single (rumored romance with Maura Higgins) |
| Notable Shows | TOWIE, Strictly Come Dancing, Celebs Go Dating |
| Podcast | Staying Relevant (with Sam Thompson) |
Pete Wicks’ Rise to Fame on The Only Way Is Essex
Pete Wicks joined The Only Way Is Essex during series 15 in 2015, immediately capturing audience attention with his distinctive look. His long hair, tattoos, and charming personality made him stand out among the TOWIE cast. Furthermore, his romantic relationships on the show generated massive tabloid coverage. Therefore, Pete Wicks’ earnings started growing substantially after becoming a main cast member.
Why Pete Wicks Remains a Popular UK TV Personality
Beyond TOWIE, Pete Wicks has successfully expanded his television presence across multiple platforms and formats throughout Britain. His appearance on Strictly Come Dancing in 2024 reached the semi-finals, significantly boosting his public profile. Additionally, his podcast “Staying Relevant” won a TRIC Award in 2025. Meanwhile, how much is Pete Wicks worth continues to increase through strategic brand deals and media appearances annually.
Pete Wicks Net Worth in 2026
Understanding Pete Wicks net worth requires looking at verified financial data from multiple reliable sources across the UK. His wealth has grown consistently since entering the entertainment industry in 2015.
Estimated Pete Wicks Net Worth in Pounds (£)
Based on current financial analysis and industry reports, Pete Wicks net worth stands between £3 million and £4 million in 2026. This estimated net worth comes from combining his television appearance fees, podcast earnings, and brand endorsements in the UK. Therefore, Pete Wicks’ financial status reflects over a decade of consistent work. Meanwhile, his fortune continues growing through diversified income sources beyond traditional television roles.
| Source | Estimated Net Worth (2026) |
|---|---|
| Celebrity Net Worth UK | £3.5 million |
| The Mirror | £4 million |
| Capital FM | £3 million |
| OK Magazine | £3.8 million |
| Average Estimate | £3.5 – £4 million |
How Much Is Pete Wicks Worth Compared to Previous Years?
Pete Wicks’ wealth has increased substantially since his TOWIE debut, showing impressive financial growth throughout his career. In 2015, his net worth was estimated at around £200,000 from initial reality TV income. Subsequently, strategic career moves and multiple income sources boosted his earnings significantly. As a result, Pete Wicks’ salary from various projects has multiplied roughly fifteen times over eleven years of consistent entertainment work.
Pete Wicks Net Worth Growth Timeline (2015–2026)
Pete Wicks’ earnings demonstrate a steady upward trajectory, reflecting smart business decisions and expanding opportunities within British entertainment. Each year brought new revenue streams, from podcasting to brand deals. Consequently, tracking how much Pete Wicks is worth reveals a pattern of strategic diversification. Furthermore, his estimated net worth jumped particularly after major television appearances like Strictly Come Dancing in late 2024.
| Year | Estimated Net Worth | Key Income Sources |
|---|---|---|
| 2015 | £200,000 | TOWIE debut, initial appearances |
| 2016 | £400,000 | TOWIE regular, brand deals begin |
| 2017 | £650,000 | Increased TOWIE salary, sponsorships |
| 2018 | £900,000 | First book released, expanded media work |
| 2019 | £1.2 million | Podcast launch, continued TV work |
| 2020 | £1.5 million | COVID-era content, online presence growth |
| 2021 | £1.9 million | Staying Relevant success, partnerships |
| 2022 | £2.3 million | Radio hosting, second book |
| 2023 | £2.7 million | Expanded podcast network, events |
| 2024 | £3.2 million | Strictly Come Dancing, major exposure |
| 2025 | £3.6 million | TRIC Award, PM interview, new shows |
| 2026 | £3.5 – £4 million | Multiple streams, established brand |
How Much Is Pete Wicks Worth Compared to Other UK Reality Stars?
Comparing Pete Wicks net worth against that of fellow UK reality TV stars provides valuable context about his financial success. These comparisons help answer how much is Pete Wicks worth relative to entertainment industry peers.
Pete Wicks vs Other TOWIE Cast Members
Pete Wicks’ wealth positions him among the most successful TOWIE cast members financially, though some original stars earn more. Mark Wright leads with approximately £12 million, while Gemma Collins holds around £2.7 million currently. Nevertheless, Pete Wicks’ earnings exceed those of many colleagues who joined the show around a similar timeframe. Therefore, his strategic career choices beyond The Only Way Is Essex have paid off tremendously well.
| TOWIE Cast Member | Estimated Net Worth (2026) | Primary Income Sources |
|---|---|---|
| Mark Wright | £12 million | TV presenting, fitness, property |
| Lauren Goodger | £1.8 million | TV, beauty products, endorsements |
| Gemma Collins | £2.7 million | Reality TV, fashion, merchandise |
| Pete Wicks | £3.5 – £4 million | TV, podcasting, brand deals |
| Chloe Sims | £2.1 million | TOWIE, beauty business, TV |
| James Argent | £1.5 million | TOWIE, music, appearances |
Pete Wicks Net Worth vs Pete Price’s Net Worth (Clarifying the Confusion)
Many people confuse Pete Wicks with Pete Price, a completely different Liverpool-based radio presenter and journalist. Pete Price’s net worth is estimated at around £1.2 million from his regional broadcasting career spanning decades. Meanwhile, Pete Wicks from TOWIE operates in entirely different entertainment circles with higher earning potential. Therefore, comparing Pete Price net worth to Pete Wicks’ fortune highlights two distinct careers despite similar names, causing occasional confusion.
Pete Wicks Net Worth vs Joe Wicks Net Worth in 2026
Joe Wicks net worth dramatically exceeds Pete Wicks’ wealth, reaching approximately £14.5 million in 2026, according to reports. The fitness coach known as “The Body Coach” built his fortune through workout programs, bestselling books, and massive social media influencer income. In contrast, Pete Wicks focuses primarily on entertainment and reality TV income streams. Nevertheless, both personalities demonstrate successful business ventures within their respective niches throughout Britain.
| Celebrity | Estimated Net Worth (2026) | Primary Industry |
|---|---|---|
| Pete Wicks | £3.5 – £4 million | Reality TV, Entertainment |
| Joe Wicks | £14.5 million | Fitness, Wellness, Books |
| Pete Price | £1.2 million | Radio, Journalism |
How Does Pete Wicks Make His Money?
Understanding Pete Wicks’ income sources reveals how this British television personality built his impressive wealth over eleven years. His money comes from multiple revenue streams rather than relying solely on one platform.
Reality TV Salaries and Appearance Fees
Pete Wicks’ salary from The Only Way Is Essex forms a significant portion of his annual earnings each year. TOWIE cast salary ranges between £50,000 and £150,000 per series, depending on seniority and storyline involvement currently. Additionally, television appearance fees for guest spots on other shows generate substantial income. Therefore, reality TV income remains Pete Wicks’ most consistent and reliable revenue stream since 2015.
Brand Deals, Sponsorships, and Instagram Earnings
Brand endorsements, UK companies pay Pete Wicks handsomely for promotional partnerships, leveraging his 1.7 million Instagram followers. Major deals with Just Eat, Sky TV, and Crystal Ski contribute significantly to Pete Wicks’ earnings annually. Furthermore, sponsored Instagram posts reportedly earn between £2,000 and £5,000 each, depending on campaign requirements. Consequently, social media influencer income adds approximately £200,000 yearly to his overall fortune.
Podcasting, Media Work, and Guest Appearances
Podcast earnings from “Staying Relevant” with Sam Thompson provide a steady monthly income through sponsorships and advertising revenue. The show won a TRIC Award in 2025, boosting its commercial value and listener base substantially. Moreover, media appearances on radio, panel shows, and documentaries generate additional television appearance fees regularly. Therefore, podcasting has become one of Pete Wicks’ fastest-growing income sources recently.
Fashion, Grooming, and Business Ventures
Pete Wicks has explored various business ventures, including fashion collaborations and grooming product endorsements throughout his career. His distinctive style and appearance make him attractive for fashion collaborations with menswear brands targeting younger demographics. Additionally, partnerships with grooming companies align perfectly with his well-maintained image and tattoo culture aesthetics. Meanwhile, these business ventures diversify his portfolio beyond traditional celebrity net worth UK entertainment income streams.
Charity Projects and Public Speaking Roles
While charity work doesn’t directly boost Pete Wicks net worth, paid public speaking engagements generate meaningful supplementary income. He participates in corporate events, university talks, and industry panels, commanding fees between £5,000 and £15,000 per appearance. Furthermore, his documentary “For Dogs’ Sake” combines passion projects with paid broadcasting opportunities benefiting animal welfare causes. Therefore, Pete Wicks balances profitable ventures with meaningful charitable contributions throughout Britain.
See More: Pete Wicks Height: How Tall Is Pete Wicks in Feet and Inches?
Pete Wicks’ Income Sources Explained in Detail
Breaking down Pete Wicks’ earnings into specific categories helps answer precisely how much is Pete Wicks worth today.
Estimated Earnings Per TV Episode
Pete Wicks’ TV earnings per TOWIE episode range between £1,500 and £3,000, depending on screen time and storyline prominence. Regular cast members typically appear in 15-20 episodes per series, generating £30,000 to £60,000 annually from the show. Additionally, Strictly Come Dancing contestants earn approximately £25,000 for reaching the semi-finals, as Pete Wicks did successfully. Therefore, television appearance fees remain his largest single income source year after year.
| TV Show/Appearance Type | Estimated Earnings Per Episode/Event | Annual Frequency | Total Annual Income |
|---|---|---|---|
| TOWIE Episodes | £1,500 – £3,000 | 15-20 episodes | £30,000 – £60,000 |
| Strictly Come Dancing | £25,000 (semi-final bonus) | One-time (2024) | £25,000 |
| Guest TV Appearances | £3,000 – £8,000 | 10-15 per year | £30,000 – £120,000 |
| For Dogs’ Sake Series | £15,000 – £25,000 | Per series | £15,000 – £25,000 |
| Radio Hosting (KISS FM) | £2,000 – £4,000 | Monthly shows | £24,000 – £48,000 |
How Social Media Influences Pete Wicks’ Net Worth
Social media influencer income contributes approximately £200,000 annually to Pete Wicks’ wealth through sponsored content and partnerships. With 1.7 million Instagram followers, brands pay premium rates for authentic endorsements reaching his engaged audience demographics. Moreover, Instagram brand deals include Just Eat campaigns, fashion promotions, and lifestyle product placements posted regularly. Consequently, Pete Wicks’ fortune grows substantially through strategic digital marketing collaborations beyond traditional television work.
| Social Media Platform | Followers/Subscribers | Estimated Earnings Per Post | Annual Posts | Annual Income |
|---|---|---|---|---|
| 1.7 million | £2,000 – £5,000 | 40-50 | £80,000 – £250,000 | |
| Twitter/X | 650,000 | £500 – £1,500 | 20-30 | £10,000 – £45,000 |
| TikTok | 450,000 | £800 – £2,000 | 15-20 | £12,000 – £40,000 |
| YouTube (podcast clips) | 85,000 | Revenue share | Monthly | £5,000 – £15,000 |
Long-Term Income vs One-Off Payments
Pete Wicks’ salary structure combines recurring monthly income with occasional one-time payments from special projects and appearances. Podcasting provides consistent revenue through advertising deals and sponsorships worth approximately £10,000 monthly for “Staying Relevant” episodes. Meanwhile, one-off opportunities like Strictly Come Dancing (£25,000), book advances (£30,000-£50,000), and corporate events generate irregular windfalls. Therefore, understanding Pete Wicks’ financial status requires examining both steady streams and sporadic high-value opportunities.
| Income Type | Payment Structure | Estimated Annual Value | Consistency Level |
|---|---|---|---|
| TOWIE Contract | Per series (recurring) | £30,000 – £60,000 | High – Annual |
| Podcast Revenue | Monthly (recurring) | £100,000 – £150,000 | High – Ongoing |
| Brand Partnerships | Per campaign (recurring) | £150,000 – £300,000 | Medium – Quarterly |
| Book Royalties | Per sale (recurring) | £15,000 – £30,000 | Medium – Ongoing |
| TV One-Offs | Per appearance (irregular) | £50,000 – £100,000 | Low – Sporadic |
| Speaking Events | Per event (irregular) | £30,000 – £60,000 | Low – 4-8 yearly |
Pete Wicks’ Lifestyle, Assets, and Spending Habits
Examining how Pete Wicks spends his money provides insight into whether his lifestyle matches his reported wealth levels.
Does Pete Wicks Own Property in the UK?
Pete Wicks reportedly owns property in Essex valued between £600,000 and £800,000, representing smart investment choices within British markets. Property ownership significantly contributes to Pete Wicks’ wealth beyond just liquid cash and entertainment earnings accumulated yearly. Furthermore, UK property values continue to appreciate, especially in the Essex region, where he maintains strong roots. Therefore, real estate investments help preserve and grow Pete Wicks Fortune substantially over time.
Cars, Fashion, and Luxury Purchases
Pete Wicks maintains a relatively modest lifestyle compared to other celebrity net worth UK figures despite his substantial fortune accumulated. His fashion choices emphasize personal style over designer labels, though occasional luxury purchases reflect his financial status appropriately. Additionally, he reportedly drives a Range Rover valued at around £60,000, showing practical luxury rather than excessive extravagance. Meanwhile, how much is Pete Wicks worth remains unaffected by flashy spending habits that plague many celebrities.
How Lifestyle Choices Affect His Net Worth
Smart financial decisions help Pete Wicks preserve his estimated net worth rather than depleting it through reckless spending patterns. Unlike some reality TV personalities who overspend, Pete Wicks’ money management appears conservative and forward-thinking strategically. Moreover, balancing enjoyment with savings ensures Pete Wicks’ earnings continue building long-term security beyond temporary television fame. Consequently, his sensible approach to wealth management distinguishes him from financially struggling former reality stars.
See More: Where Does Pete Wicks Live? Inside Pete Wicks’ House, Location & Lifestyle
Public Interest & Common
Fans constantly search online, asking specific questions about Pete Wicks net worth and his overall financial situation. These frequently asked queries reveal genuine public curiosity about how much is Pete Wicks worth in 2026.
How Much Is Pete Wicks Worth Right Now?
Current estimates place Pete Wicks net worth between £3.5 million and £4 million as of early 2026, based on verified sources. This estimated net worth reflects accumulated wealth from eleven successful years working across multiple British entertainment platforms consistently. Additionally, Pete Wicks’ financial status continues to improve through ongoing television projects, podcasting, and lucrative brand deals signed recently. Therefore, Pete Wicks’ fortune represents substantial achievement within competitive UK reality TV markets currently.
Is Pete Wicks a Millionaire?
Yes, Pete Wicks achieved millionaire status several years ago, likely crossing the £1 million threshold around 2019. His Pete Wicks net worth has since tripled, demonstrating exceptional financial growth beyond initial TOWIE fame and recognition. Furthermore, diversifying income sources beyond single revenue streams ensured sustainable wealth accumulation rather than temporary success. Consequently, Pete Wicks’ earnings continue growing annually, solidifying his position among successful British television personalities financially.
Does Pete Wicks Have Other Business Investments?
Beyond entertainment income sources, Pete Wicks reportedly maintains property investments and potential equity stakes in various ventures. While specific business ventures remain private, property ownership in Essex represents confirmed smart investment choices protecting his fortune. Moreover, Pete Wicks’ money management likely includes diversified portfolios beyond publicly visible entertainment contracts and endorsements. Therefore, understanding Pete Wicks net worth requires acknowledging both visible earnings and private investment strategies throughout Britain.
Clearing Up Common Misconceptions
Several myths and confusions surround his net worth that deserve clarification for accurate information seeking. Addressing these misconceptions helps people understand how much is Pete Wicks worth without relying on outdated data.
Pete Wicks vs Pete Price Net Worth – Are They the Same Person?
No, Pete Wicks and Pete Price are completely different people working in entirely separate entertainment industries. Pete Wicks is the TOWIE star with an estimated net worth of around £3.5-4 million, while Pete Price is a Liverpool radio presenter. Pete Price net worth sits around £1.2 million from decades of regional broadcasting work in Northwest England.
Why Pete Wicks’ Net Worth Figures Vary Online
Different sources report varying Pete Wicks net worth figures because celebrity wealth calculations involve estimating private financial information. Some websites claim Pete Wicks’ fortune reaches £8 million, while conservative estimates suggest £2.5 million based on different methodologies. Additionally, Pete Wicks’ earnings fluctuate yearly depending on new contracts, brand endorsements, UK deals, and project opportunities available. Therefore, Pete Wicks net worth estimates between £3.5-4 million represent the most reliable consensus from credible British sources currently.
How Pete Wicks’ Net Worth Could Change After 2026
Looking ahead, Pete Wicks net worth has significant growth potential through upcoming projects and expanding opportunities. Future career decisions will directly determine how much is Pete Wicks worth in the coming years beyond today.
Future TV Projects and Brand Opportunities
Pete Wicks continues securing new television contracts and brand deals that could substantially increase his Pete Wicks net worth beyond current levels. Upcoming projects like additional “For Dogs’ Sake” series and potential new reality shows offer lucrative television appearance fees ahead. Moreover, established relationships with major brands position him for premium brand endorsements and UK contracts worth hundreds of thousands annually. Therefore, Pete Wicks’ wealth could realistically reach £5-6 million by 2028 through strategic project selection.
Social Media Growth and Digital Income Potential
Expanding his Instagram following beyond 1.7 million could dramatically boost social media influencer income and overall Pete Wicks’ earnings significantly. Digital platforms increasingly pay premium rates for authentic influencers with engaged audiences, like Pete Wicks, who maintains success. Additionally, launching YouTube channels or exclusive content subscriptions represents untapped revenue streams currently available to him. Consequently, diversifying digital presence could add £100,000-200,000 annually to Pete Wicks’ fortune moving forward.
Long-Term Financial Outlook
Pete Wicks’ financial status appears secure with diversified income sources protecting against industry volatility and changing entertainment trends. Conservative financial management and property investments ensure Pete Wicks’ money continues growing beyond active entertainment careers eventually. Furthermore, transitioning into production, business ownership, or media consultancy could maintain earnings well into his fifties. Therefore, his net worth trajectory suggests continued growth, potentially reaching £7-10 million within the next decade through smart planning.
Frequently Asked Questions
How Much Is Pete Wicks Worth in 2026?
Pete Wicks net worth currently stands between £3.5 million and £4 million as of 2026, based on reliable British sources. His wealth comes from TOWIE, podcasting, brand deals, property investments, and various television appearance fees accumulated over eleven successful years.
How Does Pete Wicks Make His Money Today?
Pete Wicks’ earnings primarily come from reality TV income, podcast earnings from “Staying Relevant,” lucrative brand endorsements, and UK contracts. Additionally, social media influencer income through Instagram sponsorships, radio hosting on KISS FM, and public speaking events contribute significantly to Pete Wicks’ salary annually.
How Much Is Joe Wicks Worth in 2026?
Joe Wicks net worth reached approximately £14.5 million in 2026, substantially higher than Pete Wicks’ fortune due to fitness empire. The Body Coach built his wealth through bestselling books, workout programs, and a massive social media following, exceeding Pete Wicks’ current financial standing considerably.
Is Pete Wicks Richer Than Other Reality Stars?
Pete Wicks net worth positions him mid-tier among UK reality TV stars, with some TOWIE cast members earning more or less. Mark Wright leads with £12 million, while Pete Wicks surpasses Gemma Collins (£2.7 million), demonstrating respectable financial status within competitive British entertainment markets today.
Final Thoughts :
He has successfully built impressive wealth through strategic career decisions and diversified income sources beyond basic reality television. His journey from TOWIE newcomer to established British television personality demonstrates smart financial planning and adaptability within entertainment. Furthermore, maintaining relevance through podcasting, brand deals, and genuine personality keeps Pete Wicks’ earnings growing consistently. Therefore, his financial success story inspires aspiring entertainers throughout Britain.
Understanding Pete Wicks net worth requires recognizing multiple revenue streams working together rather than a single income dependency exclusively. His estimated £3.5-4 million fortune reflects eleven years of consistent work, smart investments, and authentic audience connections. Moreover, future opportunities suggest continued growth as he expands into new ventures and platforms.
I’m Muhammad Saqlain, the founder of WealthyInfo.com. I research and write about Shark Tank businesses, startup growth, and brand net worth. My goal is to provide clear, accurate, and insightful content that helps readers understand how startups evolve after investment and media exposure. I’m passionate about content strategy, SEO, and building digital authority in the finance and entrepreneurship space.
